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Maggie Whitley

joy in motherhood, homemaking, faith & simple living

You are here: Home / blog & handmade advice / 31 days / {Handmade Business in 31 Days — Day 29, Traveling to conferences.}

{Handmade Business in 31 Days — Day 29, Traveling to conferences.}

October 30, 2012 · 19 Comments
Filed Under: 31 days, blog & handmade advice

Day 29// I started traveling to blog + handmade conferences about three months before I quit my day job to focus on Gussy Sews full time and I can absolutely credit many of the goals I’ve reached to the conferences I’ve attended. {WOW, what a testimony!} For me, investing financially — just like I talked about at my “how to build a brand debt-free” session at Allume in Pennsylvania over the weekend — is such a big motivator to following through. I’ve learned over the years I’m able to translate a financial investment into tangible energy, and I think that’s pretty neat. Perhaps you work the same way?

These blog + handmade conferences — after first hearing about them from friends I hadn’t met yet but was dyyyying to know in real life — have challenged Gussy Sews to unbelievable heights. I’ve been blogging for over four years, and from the beginning my blog served as a journal for the business, documenting personal events as well as a resource for what I was learning about Gussy Sews.

Oftentimes I’m asked how I convince Zack to purchase a conference ticket, airfare and hotel for 3-4 nights in order to attend a conference. Here’s my answer: I’ve never had to convince Zack of the value of my time spent working on Gussy Sews, which includes travel. Zack + I share a comment thread of thoughts, he knows on a nearly daily basis what’s going on with the business, what my goals are, how far we are from reaching them — that sort of thing. And because of this constant interaction Zack trusts my time spent online ~ my actions are consistent with reaching goals I or we’ve set.

And not only does traveling help me to network + grow, but it’s produced material results. Earlier this year I came home from a conference and was able to increase sales weekly with the tips I learned from spending a weekend with influential, successful business owners. And just this past weekend I came home knowing how to add more time in my day without actually doing more — how to gain more momentum without losing any energy.

Have you been wondering what it would be like to travel to a blog or handmade conference? Here, lemme show you what it’s like…

^ Caroline, Tracey + me having some SmileBooth fun @ Allume. The mornings + afternoons are mostly filled with business-y events whereas the evenings are “reserved” for having lots of fun.

^ Everything, one of the books inside our swag bag @ Allume. Click to see all the other books we received. The conferences I’ve attended have always done an amazing job gifting us with free products relative to our goals/interests.

^ social media positivity, personal branding, opportunity-taking — so many GREAT sessions {with lots of note taking} @ Allume {photo via Sarah Markley}

^ preparing for my sessions, I spoke twice {nervous grin} @ Allume

^ This girl, not only is she biz smart but she’s a great friend @ Snap! There’s so much learning that happens outside the session rooms… it’s been a pure joy to travel these last few years.

^ Jess + my Nester @ BlissDom — two of my mentors. They’ve both helped Gussy Sews grow in the most precious way {thank you, friends}

^ Coffee + more friend time — yep, we do a pretty good job at making work feel super fun ;) @ Snap!

^ Handmade market decorations + handmade pretties to purchase. So much inspiration, cheerfulness + new things to see! Oh, and the food was super yummy, too @ Snap!

^ Dinner, dessert + dancing on the last night @ Snap!

So which conferences have I’ve attended + highly recommend?? All of them mean so much to the growth of Gussy Sews and the personal friendships I’ve made: BlissDom, The Creative Connection, Snap!, Blog Sugar + Allume.

WANT TO ATTEND A CONFERENCE? HERE ARE 5 TIPS:

  1. Find a friend {or two} to room with. Whether you’ve met in person before or not, knowing at least one familiar face will be super calming
  2. Bring business cards, samples of your product, know your elevator speech, and have a few business goals you want to accomplish while at the conference
  3. Does the conference also have a handmade market? If so, consider reserving a booth to show off + sell your handmade wares
  4. Ask questions during the panels {probably my most result-producing tip}. Stand up, share who you are and then confidently ask your question :) Take notes throughout the sessions on what you learn, too
  5. What bloggers/handmade shop owners do you look up to? Which conferences are they attending? How can you get there, too — and what will attending do for your blog or business?

 

PS. A couple more conferences I’d love to know more about but haven’t attended yet: Alt Design Summit, The Sewing Summit + School House Craft.

Homework// It’s time to pull up your budget + goals list and plan which conference you want to attend next year. YEOWWW! Most conferences cost anywhere from $600-$1,000+ to attend {hotel, airfare, conference ticket, meals/coffee, handmade market shopping, etc.}, so plan now for how you’ll pay for this event later {6 to 9 months from now}. You’ll want to purchase your conference ticket first, but the hotel + airfare can be booked about 2-3 months prior to the event. Be intentional with new product launches + flash sales — brainstorm now, how  can you pay for this trip with cash? And don’t let the overall cost scare you. Break the expenses down into $200 increments and just… get… started…! :)

Do you have a specific question about traveling to conferences? Leave a comment below, let’s discuss!

become a pro — read all Handmade Business in 31 Days posts here

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19 Comments
Filed Under: 31 days, blog & handmade advice

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« {Handmade Business in 31 Days — Day 28, How to creatively package an order.}
{Handmade Business in 31 Days — Day 30, Hiring help.} »

Comments

  1. Laura says

    October 30, 2012 at 11:53 am

    I don’t have a handmade business but I’ve really enjoyed reading this series anyway, and this one especially! It’s amazing to see how these conferences have expanded and grown your business! What an investment! :-) Thank you for sharing!

    Reply
  2. Kayla from Love Sparkle Pretty says

    October 30, 2012 at 1:00 pm

    I have always wanted to attend a conference. They look like sooo much fun! I really want to go to Snap! one year because I have heard so many great things about it. Need to save some $$ now then because I didn’t think it cost so much to go to one but it’s on my list of things “to do” and I know I can definitely learn from going to one of these events! Maybe I will see you at one too! :)

    Reply
    • Gussy Sews says

      October 30, 2012 at 7:58 pm

      @Kayla from Love Sparkle Pretty, If you live near the conference you could always stay at home, but half the fun is staying at the hotel and having impromptu chats with women you admire/your friends :)

      You should DEFINITELY attend Snap! Seriously, one of my favs and April 2012 was their first year. The more roommates you have the more affordable your hotel room is. The earlier you book a flight the more affordable. And of course buying a conference ticket the first day they are released can save you money, often they are discounted $50+ that first day.

      I’m excited for you! xoxo

      Reply
  3. Tauni says

    October 30, 2012 at 1:04 pm

    Wow. Thanks for the recommendation Gussy! Love your guts!!! xoxo, T.

    Reply
    • Gussy Sews says

      October 30, 2012 at 7:59 pm

      @Tauni, Tauni — seriously, I LOVE Snap! Anything I can do to virtually help with it in 2013 please let me know :) I’ll be at home with a newborn in my arms. xoxo

      Reply
  4. Sarah says

    October 30, 2012 at 1:50 pm

    I’ve been wanting to attend a conference too…. I’m hoping to choose one to go to next year. They always seem to be so far away though! In the south or mountain states. Way too far to drive from Michigan. I’m making it a goal to choose one for next year though & plan my races & weekend schedule so that I can go! They need to bring some to the midwest!

    Reply
    • Gussy Sews says

      October 30, 2012 at 8:01 pm

      @Sarah, I know!!! They are far away!! Nashville isn’t too far from Michigan, that’s where Blissdom has always been but now for 2013 it’s in Dallas. Bummer! Sometimes BlogHer is in Chicago or New York — that’s drive-able. Same for Allume, it’s in Pennsylvania. Many of my friends drive to conferences to avoid airfare costs. You’ll have to let me know which one(s) you pick for next year :)

      Reply
    • leslie zimmerman says

      November 2, 2012 at 11:30 am

      @Sarah,

      I’m totally from Michigan too, and I agree, it seems like the conferences are always extremely far away!

      Basically what I’m saying is, let’s be friends and roadtrip.

      Reply
      • Gussy Sews says

        November 2, 2012 at 4:37 pm

        @leslie zimmerman, woohoooo! :D

        Reply
  5. Katy @ Lolly Linens says

    October 30, 2012 at 2:36 pm

    Thank you for this wonderful post – you are so kind to share.
    I’ve been wanting to attend one but finances haven’t allowed me too. Maybe soon : )
    Love you and your blog Maggie!

    Reply
    • Gussy Sews says

      October 30, 2012 at 8:01 pm

      @Katy @ Lolly Linens, Thank you Katy! xoxoxox

      Reply
  6. Alice says

    October 31, 2012 at 3:19 am

    I would sooo go, if I lived in the States. But I don’t. Yet! So hopefully one day I can attend on of these.

    Reply
  7. Lani Derrick says

    October 31, 2012 at 10:58 am

    Love this post!! Will be looking into each of the conferences that you mentioned. Have already purchased my ticket for Craftcation in Ventura next March. Will be attending with bestie and fellow handmade business owner to defer some expenses. Excited to be able to travel all the way from Texas for this and see how it can help me grow my business.

    Reply
    • Gussy Sews says

      November 2, 2012 at 4:38 pm

      @Lani Derrick, AHHH I’m super excited for you!!!! :)

      Reply
  8. Melissa @jonahbonah says

    November 2, 2012 at 6:57 am

    can’t wait to go to blissdom in 2013. was totally hoping you’d be there…

    i’m hoping to go to one other in ’13. when is SNAP next year? has she announced?

    Reply
    • Gussy Sews says

      November 2, 2012 at 4:39 pm

      @Melissa @jonahbonah, …instead I’ll be at home with a newborn — can’t wait ;)

      I think Snap! is in late April — check their website? All I know is I’ll be home snuggling our baby. xo

      Reply
  9. leslie zimmerman says

    November 2, 2012 at 11:38 am

    Maggie, your posts are so helpful! I was checking into the costs & such of a specific conference and almost had a heart attack it was so expensive. Then my husband told me to just set a goal to be there and work toward it. So I am and hopefully one day I’ll get there!

    Thanks so much for all your posts these past 31 days. You’re really inspiring me to work hard for my handmade business.

    Reply
    • Gussy Sews says

      November 2, 2012 at 4:44 pm

      @leslie zimmerman, I know, it’s basically insane! What can help is if you’re able to drive, share a room with 3 other girls (the rooms are usually priced at 2 people, so if you can have 4 per room the hotel cost is cut in half!), and if you’re able to be sponsored and/or asked to speak. For the first two years I had to save a lot of money to be able to go, but lately I’ve been speaking so the ticket, airfare and hotel is covered. BUT, your husband is totally right: set a goal + work hard to achieve it. Conferences are so much fun!!!!!! xoxo

      Reply
  10. Megan Rockey says

    November 5, 2012 at 3:58 am

    Love this post! Very informative! Question – my products are not handmade. Would these types of conferences benefit me? Any more than others? Thanks for your insight! (P.S. Hope you are enjoying your phone cover. :))

    Reply

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ABOUT MAGGIE WHITLEY DESIGNS:
Maggie Whitley weaves her writings around joy in motherhood, homemaking, faith, and simple living. She homeschools her children, enjoys a quiet room while reading, and roars with laughter over the challenges & delights of motherhood. Maggie and her husband, along with their four young children, live in metro-Detroit. She has been writing online since 2008.
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maggiewhitley

JOY in motherhood & homemaking 🧺🌿💓✨

maggiewhitley
Reflecting on this today 💓🕊 When I reflect o Reflecting on this today 💓🕊 When I reflect on the moments I’ve felt my mind spinning, my emotions swirly, it’s almost always when I’m not feasting on the word of God. Not that reading scripture is the cure for anxiety —no! Rather, it’s hard to worry when we’re worshipping.
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#womenintheword #wearethehomemakers #scripture #dailyintheword #titus2woman #healthylifestyle #mentalhealth #anxiety #anxietyawareness
Current backyard status: stunning in wonder ❄️ Current backyard status: stunning in wonder ❄️✨
A quiet night: the furnace is running, the tea is A quiet night: the furnace is running, the tea is hot, and the whisper of a page turning. ♨️☕️📖 // We are breaking from school this week, my plan is to read a lot, walk a lot, and rest a lot. How about you?

#mothersofinstagram #tea #winterreading #hygge
I fought every internal comment I could think of a I fought every internal comment I could think of and took my kiddos for a looooong walk today before dinner. ❄️✨ There’s just so much work required to raise children! I’m feeling like a tired lady. But sunshine & fresh air are good companions to keep around. 

We came home and I made “the best dinner ever”. Max specifically announced, “it’s so great you’re launching new meals to the world”. LOL— kids! 🤣👏🏻💓
How about a little Wednesday night introduction? 😘Social media sure has changed over the years and we don’t always SEE who we’re following or remember WHY we’re following certain accounts. 

So, hello! As you can gather, my name is Maggie ;) 

I started writing online (almost 13 years ago) to share the handmade products I was sewing. My shop was called Gussy Sews. ✂️👛I love the community that has grown from sewing & sharing online.

Let’s FFW to today: Zack and I live in Michigan and have four young children (2 boys & 2 girls). I slowly left the handmade industry and walked right into homemaking, homeschooling, and encouraging women through writing. 💕📝

Motherhood has been very hard on me. (And not just because of how close in age our four children are.) It’s been hard for me because I fought for years to accept that *it’s supposed to be hard*. 

I mean, how do you effectively teach another person to know and love the Lord? Bc that’s how I think of motherhood: a calling to nurture others by studying the One who nurtures me. So I gotta make the first move: study the Bible and seek Him first. As my friend Autumn reminded me, vulnerability births transformation. 

(I’ve had to be really vulnerable!)

So, yes motherhood has fully transformed me. But even more so, Christ has fully transformed me. My list of “all that He’s done for me” is off to a beautifully long start.

Something else I want you to know about me: I stalled for years before acknowledging I have anxiety and depression. It’s hard to talk about this because of course this isn’t forever “my hardship”, but rather because acknowledging this means to heal I have to work through some really difficult things. ✨

But my friend Jesus walks alongside me. He’s already done a mighty work in my heart, including helping me process my anger in healthier ways. I’ve also adopted a heart for sisterhood, mothering, and Titus 2 mentorship.

Sometimes our greatest losses are our greatest gains? That’s what I’m clinging to!

How about you? Tell me something about yourself so I can get to know you on a deeper heart level. 🖤🖤
How do you play in the winter? // We had a really How do you play in the winter? // We had a really great time visiting family in northern Michigan. On my blog I share a few ways we played outside, plus I describe a memorable childhood game ❄️☃️. Did you play it as a kiddo?
We had gotten a bit lazy with our rhythms: screens We had gotten a bit lazy with our rhythms: screens in the morning (HGTV), playtime before lessons, and not enough quiet time after lunch. This made for a really, ummm, unenjoyable learning experience. 

But today! Today we reset the rhythm, and we have had a much happier home & time learning together. 👏🏻
Visit my stories for a quick message from ME — t Visit my stories for a quick message from ME — think outside the box in terms of how you view the definition of “motherhood” 💓😘 (also: look at my little friend, she’s sooooo snuggly)
It’s another cold, winter day. ❄️Today I hop It’s another cold, winter day. ❄️Today I hope to bundle up for another family nature walk, knowing the fresh air sweeps out any & all frustration, inviting inspiration inside. ✨That’s something we all need more of.
seriously LOL: I’ve found the secret to calming seriously LOL: I’ve found the secret to calming the Laundry Beast (as a family of 6). Who wants the inside scoop? ✔️🧺👏🏻
Another batch of “fun mail” is headed out tomo Another batch of “fun mail” is headed out tomorrow :) small celebrations like this are very life giving! PS. thinking of starting a zoom book club — I need more sisterhood in my life. 👏🏻📖
The house is quiet. The heat is on. The pages are The house is quiet. The heat is on. The pages are turning. The tea is calm. 🖤☕️🧺📖
Breakfast with Buzz! If only you could see his ful Breakfast with Buzz! If only you could see his full costume and laser blaster and of course the Buzz action figure he flys around 🌟💚💙💨someone has discovered a superhero crush! #joyinmotherhood #slowmornings #surprisedbymotherhood // Landon @ 2.5yo
Today on my blog I have a list of books I hope to Today on my blog I have a list of books I hope to read this year. Plus my reading goal for the year. And a few practicals ways I fit in reading as a mama of four young children & homeschooling them. Basically, all the good stuff ☺️💓📖 #maggiewhitleydotcom #readersofinstagram #read #readmorebooks
It was the perfect opportunity to rearrange the fu It was the perfect opportunity to rearrange the furniture as we took the tree down Tuesday midday. Def one of my fav things to do.🎄👋🏻 We made it through our first week back to school since mid-December! It was rough to begin but ended with high fives. ⭐️✏️This morning I zoomed with a mama friend and I’m impressed with the many topics we covered. Sisterhood is sooooo necessary! ☕️👩🏽‍🤝‍👩🏼

Just a few cheery memories from my week! How about you?
Book reading! One of my best “Maggie” activiti Book reading! One of my best “Maggie” activities. I finished my last book moments before 2020 ended, which brought my started list to a close. Small joys add up to big joys ;)

What are you reading this year? Currently?

How many books are you planning to read? What’s your goal?

I’ll share what’s on my list for 2021 soon as I received some nice titles at Christmas. 📖✨🤍
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