Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Fabulous post! Thanks for the links! :-)
Thank you for these links! You always have such awesome tips and information and have really inspired and motivated me to take the next step with my handmade shop. It started out as a hobby but I’m learning more about it and myself and how much I love creating. I have so many ideas and I’m jumping at the bit to start them. I always love coming here because I know I can find a lot of good info.
Anywho- THANK YOU!
yeowwwww — good for you! i hope you soar as you move into this new journey :)
Awesome links – I especially love the one from Oh My! :) I have been brainstorming ways to build business and add value without having a sale. I believe my items are worth what they are priced at and it kills me to have a sale! I work really hard on them and feel like I am cutting myself short. That article was very helpful – and now I am following that blog too! :) Thanks girl! xoxo
something to consider — set your prices to an amount that when offering a sale you are still making enough of a profit.
you took the words right out of my mouth! i thought the same thing about my prices being fair and having a sale would just devalue my items. i went to a sewing expo and took a class on building your biz. the lady said, you want your prices to be prices that you can’t afford. you are to reach a demographic that is higher than you and your friends. that has always stuck with me.
Thanks Gussy!
I love this, I also loved your post about good books to read to help you out too! I wanted to buy one, but I’m not sure which one to get. If you had to pick one, which would it be? Or, should I just close my eyes and pick one? They all look great, but I can’t spend a ton on books.
Thanks!
Can’t wait to read all of these!
-Nichelle
Vintage Wanna Bee
this is SUCH a great question!
here are my top 3 book picks: Entreleadership>, The Handmade Marketplace, Normal Gets You Nowhere.
Oh thank you, thank you!
You’re the best!
great sites! i read the ohmyhandmade entry & agree with it. it’s so helpful and reassured my thoughts on having that end of the year sale, which i didn’t do, and glad i didn’t.
keep up the great work & looking forward to your shop opening.
Many of these articles were JUST what I needed to read today to give me a boost in my handmade business. And now I’ve discovered some new blogs! THANK YOU for this!
Great links, lady! Love the Nester’s Pinterest post! :)