Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
love it, maggie! :)
The day that changed everything. May you have a blessed time of remembering today!
i love that! we are so blessed by him! <3
i love easter more than christmas!!!
Love this! It is so true and makes you remember how blessed we all truly are to have a God that loves us so much that he sacrificed his own son to save us from our sins!
Sometimes {most times} I can’t even wrap my head around His sacrifice. But I am so thankful for His love for this sinner. Thanks for remembering today in this way :)
XXOOXX~
I HEART you.
I love it!!!! I just started following you last night, and I already know that I am going to be a blog stalker.
Amen for He who guides us and loves us!
Happy Good Friday!
Such an amazing thing that Christ did for us….we are blessed!!
have a beautiful Easter.
xox
Elizabeth
Oh WOW, I love this post! It gave me chills! Thanks for posting it! Have a wonderful Easter!
Heather Mullin
Can you (or anyone else…) PLEASE help me with getting google analytics and sitemeter to work? I signed up for both, but site meter tells me to post the code before and that isn’t in my thing… I did exactly what it told me to do, but the thing isn’t there! Google analytics just really confuses me… can anyone help?
I thank Jesus so much for dying for us! :D Thank you for this post!
Happy Easter to all!
alyssa
same here. :)