Whether you’re brand new to the handmade community (welcome, welcome!) or you’ve been around for years (hello, gorgeous!), it’s fun to find new ways to help your biz grow — without spending a dime. You know the saying, You have to spend money to make money, right? Consider this my personal twist on that. Each of the five tips below require you to have spent some money initially (ie: ordering business cards or paying your cable internet bill) but quite honestly, these are important tools in your handmade toolbox so you can kinda brush off the saying ;)
My 5 best tips to advertising your handmade shop for free:
1. Keep a secret stash of business cards in your purse and hand one out to everyone who comments on your product or asks where you work (don’t be shy; you know your business the best!). TIP: a clean, easy-to-read business card is visually appealing and reiterates professionalism.
2. When family or friends ask, How is your business doing? be honest with them. It’s OK to: brag about the amazing things you’re making, share what you’ve learned, or discuss a goal you’re currently working on. It’s true, the more confident you are the quicker (and more easily) they’ll take you seriously. TIP: need help with your elevator speech?
3. Share weekly shop updates through Facebook, Twitter, Instagram or your email newsletter list. Give them a call to action, share a photo of something you’re working on inside your studio, or link to your newest product collection. TIP: have you set up a Facebook business page?
4. Email someone who’s indirectly mentored you and ask them if there’s anything from your shop that catches their eye and would they mind sharing a link to your shop? You never know — they could say yes! And networking is so super easy to do. TIP: keep your email short & sweet.
5. Invite some of your fellow blogger friends to a private Facebook page and cross-promote your content with your social media communities. TIP: curate a diverse list of trusted bloggers to avoid over-saturating your communities.
My personal favorite is tip #4, some of my best friendships and business contacts have been made from sending a quick “hello” email. How about you? Which tip is your favorite? Or, do you have a tip not listed here? I’d seriously love to know! Advertising is so important, no matter how long you’ve been around ;)