{guest post // 5 Tips for Developing a Creative Idea}

One of my all time favorite bloggers, Elsie, is here to share 5 tips on developing a creative idea. I just adore Elsie. I’ve been reading her blog for a couple of years now… definitely a must-read for creative people and indie biz owners! Elsie has such an encouraging spirit, I think that’s why I keep coming back :]

Pssst: I consider Elsie to be an e-mentor! Enjoy her tips! xo, gussy

Hello there! I’m Elsie from A Beautiful Mess and I’m here to share a few tips for developing a new creative idea. When I jumped head first into the indie business world about three years ago, I didn’t have clue what I was doing! I tried to make every little idea I had into a product for my business and as a result, bought some very underdeveloped products to market. Over the years I’ve learned a few lessons about making a good idea into a GREAT idea and I’d love to share them with you today!

1. Do research!
Before you spend any time on your new product idea, I suggest doing a little bit of research. It’s important to google search and find out who is already doing ideas similar to yours. You might found out that someone is already doing your idea and it’s REALLY well done. If so, you might want to pass on pursuing that product and instead just support them! You will also learn what’s out there in terms of quality, design and pricing. This information is really valuable, so don’t skip this important step!

2. Sketch, Sketch, Sketch.
If you have a good idea for a design, draw it out 80 different ways and then choose the strongest design! I guarantee you your development hours will be rewarded with an even stronger idea than your original one.

3. Consider your customers.
Market research cost larger companies thousands of dollars. Since new businesses usually can’t afford this luxury, you’ll need to become an expert of your own customer base. Hold surveys, ask your loyal customers for their opinions and let your blog readers choose favorite colors and designs. Take note of any repeat suggestions or requests you hear from your customers. Most importantly, don’t EVER let someone outside of your customer base choose your direction in product development.

4. Be Original.
If you discover that the market for your idea is already really competitive and over saturated, consider doing another idea. If you still want to keep your idea, put your own twist on it!

5. Take calculated risks!
Every season I make new versions of products that did well last season. Aside from that, I take a risk on something that I feel really passionate about! When you take a risk, make sure you can sustain the failure (financially and emotionally) if the idea isn’t received. All successful business owners have had their fair share of failure. It’s just important to be smart about what types of risks to take, and when.

Thanks so much for reading and have a lovely lovely day!
XO, Elsie

Share with us: Do you have a blog/biz mentor — online or in-real-life? What do you value the most about them?